Practical, no-fluff guides on event-based email, SMS & push — how to build the flows, segment the audiences, run the tests, and pick the right tools.
The story behind TriggerEngage — the tool I wished existed while scaling Mytherapist.ng, OpinionPadi, and the products at MixedFraction. Open source, self-hostable, no per-user bill.
Read the story →“The tool I wished existed while scaling my own products.”
Recover the ~70% of carts shoppers leave behind — the timing, copy, and behavioral triggers of a sequence that works.
Earn the second open: timing, the one-CTA rule, subject lines, and the welcome sequence that should follow.
Which numbers to track and which to ignore — from opens to conversion to real, incremental revenue.
Notification classes, channel routing, queues, and user preferences — and when to graduate to a journey engine.
When to confirm subscribers, how to collect provable consent, and why it lifts every metric downstream.
The best Customer.io alternatives compared by price, channels, and self-hosting — including free, open-source Customer.io alternatives you can run yourself.
Fire events from your app and trigger automated email, SMS, and push journeys — without a per-user bill.
Design onboarding, activation, retention, and win-back flows — with the triggers and examples to copy.
What to test, how to size a test, how to read results — and the mistakes that make email A/B tests lie to you.
Group users by what they do, not just who they are — and build dynamic segments that keep themselves current.
From a quick driver setup to event-driven, multi-channel SMS that scales with your app.
Set up a provider, send from events, and trigger push as part of an automated journey.
Variables, conditionals, and loops that turn one template into thousands of tailored emails.
What separates them, why it matters for deliverability and consent, and how to send each right.
When to use a drip sequence, and how to build one triggered by behavior — with examples.
Authentication, warmup, and list hygiene — the technical setup that keeps email out of spam.
The core building blocks — events, segments, journeys — and how to choose or self-host a platform.
Spot at-risk users with behavioral signals and win them back with timely, targeted messaging.
Welcome, setup nudges, tips, and check-ins — with the triggers and timing behind each.
Export data, rebuild journeys and segments, run in shadow mode, and cut over safely.